We have been established as a privately owned consulting company, with the aim of promoting behavioural economics insights in both business and for academic study.
We are reaching our objective by providing three services: training, consultancy, and research. In this respect, we rely on partnerships with leading international experts in the behavioural economics field.
Behaivoural Economics courses and trainings will help you:
Prof. Dr. Rodica Ianole-Călin is an applied microeconomist, researcher, and educator, focusing on how to best put at use behavioural and data analytics insights to improve personal and societal well-being.
Dr. Andrew Taylor has 28 years of international business experience, as a head-hunter, management consultant, business school lecturer and learning facilitator. From Hong Kong to Toronto to Singapore his skills are valued by companies as diverse as Coca-Cola, Microsoft, ING, Honeywell, and EY.
Our partner organisations are: TEE – Transilvania Executive Education – which connects bright minds to the possibilities of international business, The University of Buckingham – the only independent university in the UK with a Royal Charter, and iNUDGEyou – specialized in applied behavioural research.
The approach is a 2-day workshop where teams learn about cognitive biases affecting decisions, diagnose problems using BASIC or BCW, and identify desired behaviors. They then design tactics and an implementation plan for behavior change, with a follow-up after 3 months for adjustments.
We are involved in a wide variety of research activities, but we are also supporting and encouraging others to develop their own research projects.
Research Paper – Cognitive & Behavioural factors affecting life insurance demand in Romania, by Dr. Alin T. Băiescu, 2024
We provide a wide range of training in the behavioural economics area, from lectures to master’s degree students in Economics faculties, to highly specialized masterclasses for top and middle management positions, from all fields of activity.
In our consultancy projects in companies we employ the best and widely-used methodologies for changing behaviours.
