{"id":1296,"date":"2026-03-09T13:48:21","date_gmt":"2026-03-09T13:48:21","guid":{"rendered":"https:\/\/behaviouraleconomicshub.com\/?page_id=1296"},"modified":"2026-03-25T14:07:37","modified_gmt":"2026-03-25T14:07:37","slug":"the-science-and-art-of-nudging","status":"publish","type":"page","link":"https:\/\/behaviouraleconomicshub.com\/index.php\/the-science-and-art-of-nudging\/","title":{"rendered":"The Science and Art of NUDGING"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1296\" class=\"elementor elementor-1296\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f7a1f99 e-con-full e-flex e-con e-parent\" data-id=\"3f7a1f99\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2942c075 elementor-widget elementor-widget-image\" data-id=\"2942c075\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSdtYhSIc1F8igZx0KU4gra7tf6nYtDlmklOkmxiYRecE2E1ug\/viewform\" target=\"_blank\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/behaviouraleconomicshub.com\/wp-content\/uploads\/2026\/03\/BEhub-Masterclass-Pelle-G.-Hansen-banner-principal-update-at.png\" class=\"attachment-full size-full wp-image-1350\" alt=\"\" srcset=\"https:\/\/behaviouraleconomicshub.com\/wp-content\/uploads\/2026\/03\/BEhub-Masterclass-Pelle-G.-Hansen-banner-principal-update-at.png 1920w, https:\/\/behaviouraleconomicshub.com\/wp-content\/uploads\/2026\/03\/BEhub-Masterclass-Pelle-G.-Hansen-banner-principal-update-at-300x169.png 300w, https:\/\/behaviouraleconomicshub.com\/wp-content\/uploads\/2026\/03\/BEhub-Masterclass-Pelle-G.-Hansen-banner-principal-update-at-1024x576.png 1024w, https:\/\/behaviouraleconomicshub.com\/wp-content\/uploads\/2026\/03\/BEhub-Masterclass-Pelle-G.-Hansen-banner-principal-update-at-768x432.png 768w, https:\/\/behaviouraleconomicshub.com\/wp-content\/uploads\/2026\/03\/BEhub-Masterclass-Pelle-G.-Hansen-banner-principal-update-at-1536x864.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-47f0df68 e-flex e-con-boxed e-con e-parent\" data-id=\"47f0df68\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-73031959 elementor-widget elementor-widget-heading\" data-id=\"73031959\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">The Science and Art of NUDGING\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-300464ed elementor-widget elementor-widget-text-editor\" data-id=\"300464ed\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><b>Nudge <\/b><span style=\"font-weight: 400;\">theory is a concept widely used in benavioural economics, decision making, behavioural policy, social psichology, consumer behaviour, and related behavioural sciences that proposes <\/span><b>adaptive designs<\/b><span style=\"font-weight: 400;\"> of the decision environment as ways to <\/span><b>influence <\/b><span style=\"font-weight: 400;\">the <\/span><b>behaviours <\/b><span style=\"font-weight: 400;\">and the desision-making procesess of individuals or groups.<\/span><\/p>\n<p><b>Topics<\/b><span style=\"font-weight: 400;\"> discussed during the masterclass:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400; color: #777777; font-family: Lato, sans-serif; font-size: 15px;\"><span style=\"color: rgb(122, 122, 122); font-family: Roboto, sans-serif;\">\u2022&nbsp;<\/span>The concept of NUDGE<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2022 Choice architecture \/ Choice architect<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2022 Types of Nudges: Defaults, Social norms etc.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2022 How to design and implement effective Nudges?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2022 Business cases (from different areas, such as: finance, health, sustainability etc.)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2022 Nudge vs. Sludge<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2022 Ethics of Nudging.<\/span><\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b3d1ddb elementor-align-center elementor-widget elementor-widget-button\" data-id=\"1b3d1ddb\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/forms.gle\/EUnzj5s1XS4AkCFv9\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">REGISTER HERE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3d6688f3 e-flex e-con-boxed e-con e-parent\" data-id=\"3d6688f3\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5fc58257 e-grid e-con-full e-con e-child\" data-id=\"5fc58257\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-619e1a3d elementor-widget elementor-widget-text-editor\" data-id=\"619e1a3d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><strong>About the Lecturer:<\/strong><\/h2><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Dr. <\/span><b>Pelle Guldborg Hansen<\/b><span style=\"font-weight: 400;\"> is a behavioural scientist at Roskilde University (Denmark), founder of the Danish Nudging Network and Chief Scientist at iNudgeyou \u2013 The Applied Behavioural Science Centre, an independent research centre advancing applied behavioural insights since 2010. He is also on the advisory boards of IBPPA \u2013 The International Behavioural Public Policy Association, and GAABS \u2013 and The Global Association of Applied Behavioural Science. He is working with real-world applications of behavioural economics and behavioural insights, especially so-called \u2018nudge\u2019-interventions. Based on his extensive experience, Dr. Pelle Guldborg Hansen developed the framework BASIC\u00a9\u00a0for applying behavioural science in public policy, which was adopted and published in 2019 by the OECD.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77fff1c9 elementor-widget elementor-widget-image\" data-id=\"77fff1c9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/behaviouraleconomicshub.com\/wp-content\/uploads\/elementor\/thumbs\/WhatsApp-Image-2026-03-09-at-16.09.46-rk9b252yvvnkson20c5z8mlooicbk5az2metxzif1c.jpeg\" title=\"WhatsApp Image 2026-03-09 at 16.09.46\" alt=\"WhatsApp Image 2026-03-09 at 16.09.46\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7dd14d38 e-flex e-con-boxed e-con e-parent\" data-id=\"7dd14d38\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ca397b5 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"ca397b5\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/forms.gle\/EUnzj5s1XS4AkCFv9\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">REGISTER HERE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7fc5bd6e e-con-full e-flex e-con e-parent\" data-id=\"7fc5bd6e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5fd5ff93 elementor-widget elementor-widget-image\" data-id=\"5fd5ff93\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/forms.gle\/EUnzj5s1XS4AkCFv9\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/behaviouraleconomicshub.com\/wp-content\/uploads\/2026\/03\/BEhub-Masterclass-Pelle-G.-Hansen-banner-secundar-1.png\" class=\"attachment-full size-full wp-image-1300\" alt=\"\" srcset=\"https:\/\/behaviouraleconomicshub.com\/wp-content\/uploads\/2026\/03\/BEhub-Masterclass-Pelle-G.-Hansen-banner-secundar-1.png 1920w, https:\/\/behaviouraleconomicshub.com\/wp-content\/uploads\/2026\/03\/BEhub-Masterclass-Pelle-G.-Hansen-banner-secundar-1-300x169.png 300w, https:\/\/behaviouraleconomicshub.com\/wp-content\/uploads\/2026\/03\/BEhub-Masterclass-Pelle-G.-Hansen-banner-secundar-1-1024x576.png 1024w, https:\/\/behaviouraleconomicshub.com\/wp-content\/uploads\/2026\/03\/BEhub-Masterclass-Pelle-G.-Hansen-banner-secundar-1-768x432.png 768w, https:\/\/behaviouraleconomicshub.com\/wp-content\/uploads\/2026\/03\/BEhub-Masterclass-Pelle-G.-Hansen-banner-secundar-1-1536x864.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e91143 elementor-widget elementor-widget-spacer\" data-id=\"6e91143\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The Science and Art of NUDGING Nudge theory is a concept widely used in benavioural economics, decision making, behavioural policy, social psichology, consumer behaviour, and related behavioural sciences that proposes adaptive designs of the decision environment as ways to influence the behaviours and the desision-making procesess of individuals or groups. Topics discussed during the masterclass:<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1296","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/behaviouraleconomicshub.com\/index.php\/wp-json\/wp\/v2\/pages\/1296","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/behaviouraleconomicshub.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/behaviouraleconomicshub.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/behaviouraleconomicshub.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/behaviouraleconomicshub.com\/index.php\/wp-json\/wp\/v2\/comments?post=1296"}],"version-history":[{"count":19,"href":"https:\/\/behaviouraleconomicshub.com\/index.php\/wp-json\/wp\/v2\/pages\/1296\/revisions"}],"predecessor-version":[{"id":1359,"href":"https:\/\/behaviouraleconomicshub.com\/index.php\/wp-json\/wp\/v2\/pages\/1296\/revisions\/1359"}],"wp:attachment":[{"href":"https:\/\/behaviouraleconomicshub.com\/index.php\/wp-json\/wp\/v2\/media?parent=1296"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}